Babolat unveiled an exclusive new collection designed by Juan Lebrón during the third edition of the Milano Premier Padel P1 tournament, where Lebrón holds the title of reigning champion.
The Heat Up the Court campaign, visible on Milan’s trams, accompanied the launch of the 2025 Babolat x Juan Lebrón collection, celebrated with a grand event highlighting the brand’s deep connection to excellence in padel.
The global presentation of the collection was managed and organized by Studio Tiss, showcasing exceptional expertise and contributing to the success of an initiative that brought padel to the forefront of the international stage.
With over 20 years of experience and a leading global position in the industry, Babolat chose the Premier Padel tournament as the platform to debut its new 2025 padel line. Designed to enhance performance and fuel every player’s passion, the collection includes three rackets, technical apparel, footwear, and a bag, all developed in collaboration with Juan Lebrón, one of the sport’s most iconic and charismatic athletes.
Lebrón, a Babolat partner since 2017 and the world’s number-one player in 2019 thanks to the Babolat Viper Carbon racket, dominated the global rankings for four consecutive seasons until 2022 and remains a prominent figure in the sport. Following the success of the collections launched in May 2023 and February 2024, this third edition stands out with a logo inspired by Lebrón’s nickname, El Lobo (The Wolf). For the first time, the entire product range will be available simultaneously, offering a complete shopping experience.
“We are immensely proud to present the new complete padel collection to Juan Lebrón’s fans,” said Eric Babolat, President of Babolat. “The three new rackets are designed to meet the needs of players of all levels, from professionals to amateurs, while the shoes, developed in collaboration with Michelin, ensure unparalleled comfort. With this collection, we aim to reaffirm our support for a symbolic athlete who has helped elevate padel, a sport we have been passionate about for nearly 25 years.”
#StudioTISS x #Babolat
